1. Being productive today isn't about time management, it's about mind management.
2. Time management optimizes the resource of time. Mind management optimizes the resource of creative energy.
3. Not all hours are created equal: If you write for an hour a day, within a year you'll have a book. But you can't instead simply write for 365 hours straight, and get the same result.
4. The First Hour Rule is simply this: Spend the first hour of your day working on your most important project.
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